Illustrative conceptHospitality · UK & India
Local awareness and booking campaign for a restaurant
A Meta Ads structure with short-form food videos and location targeting designed to drive table bookings.
- Paid Advertising
- Content and Video
Fashion · UK
Instagram content system for a luxury ethnic-wear boutique
A content pillar framework, carousel templates and reel formats for presenting bridal and festive collections.
Illustrative conceptThis is an illustrative concept project created to show our approach. It does not represent a real client, and no performance results are claimed.
Objective
Show how a boutique could present new collections consistently and turn Instagram interest into in-store visits.
Approach
- Defined four content pillars: new arrivals, styling inspiration, behind the scenes and customer moments.
- Created a premium visual system with consistent typography, colour and cropping rules.
- Planned reel formats for try-ons, fabric close-ups and festive lookbooks.
Execution
- Monthly calendar aligned with festive and wedding seasons.
- Carousel and story templates for fast, on-brand production.
- Location-based call-to-action prompts to encourage store visits.
Results
Results are only published for real client projects, backed by genuine data and shared with permission.
More work
Illustrative concept
Jewellery · UK
Reel series for a family jewellery business
Short-form reel formats highlighting craftsmanship, new designs and bridal collections.
- Content and Video
- Social Media
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