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MIRAQEL LIMITED

Service 07 · Meta & Google Ads

Paid campaigns planned around your goals — and measured properly.

We plan, build and optimise Meta (Facebook & Instagram) and Google Ads campaigns that reach the right people and make every pound or rupee accountable.

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The challenge

Ad budgets disappear quickly without structure.

Boosting posts or running a single broad campaign can spend money without producing leads or sales. Missing conversion tracking makes it impossible to tell which ads are actually working.

Platforms change frequently, and audiences tire of the same creative. Campaigns need ongoing attention to stay efficient.

How MIRAQEL helps

Strategy, tracking, testing, optimisation

We start with your objective — leads, sales, bookings or footfall — and design a campaign structure to match. On Google, that may mean search campaigns for high-intent keywords; on Meta, prospecting and retargeting audiences with creative built for the feed.

Before spending, we set up or verify conversion tracking (Meta Pixel / Conversions API, Google Ads conversions, GA4). We then test audiences and creatives, shift budget toward what performs, and report on cost per result in plain language.

What’s included

Key deliverables

Scope is tailored to your goals and agreed in your proposal. A typical engagement can include:
  • Campaign strategy, budget plan and funnel structure
  • Audience research and targeting setup
  • Keyword research and search campaign build (Google)
  • Ad copy and creative briefs / creative production
  • Conversion tracking setup and verification
  • A/B testing of audiences, creatives and offers
  • Ongoing bid, budget and placement optimisation
  • Clear monthly reporting on spend and results
Performance analytics graphs on a laptop screen

Benefits

Why invest in meta & google ads?

  • Reach the right audience

    Precise targeting by intent, interests, location and behaviour.

  • Measurable results

    Proper tracking connects spend to leads and sales.

  • Continuous improvement

    Testing shows which messages and audiences work best.

  • Budget control

    You set the budget; we focus it where it performs.

Ideal for

  • Lead generation for service businesses
  • Online sales for e-commerce brands
  • Local promotions for restaurants and shops
  • Launching a new product, location or offer

Our process

How we deliver Meta & Google Ads

  1. 01

    Plan

    Define goals, KPIs, audiences, budgets and campaign structure.

  2. 02

    Track

    Implement and test conversion tracking.

  3. 03

    Launch

    Build campaigns, ads and audiences; go live.

  4. 04

    Optimise

    Monitor, test and reallocate budget; report monthly.

FAQs

Questions we are often asked

Can’t find what you need? Get in touch and we will be happy to help.
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Please note: Meta, Facebook, Instagram and Google Ads are trademarks of their respective owners. MIRAQEL LIMITED is an independent agency.

Is the ad spend included in your fee?

No. Ad spend is paid directly to Meta or Google from your own ad account. Our management fee is separate and agreed upfront.

What budget do I need?

It depends on your goals, market and competition. We recommend a realistic test budget during planning and scale based on results.

Can you guarantee a return on ad spend?

No. Advertising results depend on many factors including your offer, pricing, website and market. We commit to transparent management and continuous optimisation.

Who owns the ad accounts?

You do. We work inside your Business Manager and Google Ads accounts with access you control.

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Ready to get started with Meta & Google Ads?

Tell us about your business and goals. We will recommend a practical plan and a clear proposal.

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